Iowa Couple That Landed Deal on Shark Tank Changes Business
UPDATE: The swimsuit company has switched to stocks! They now run a fantasy investment league company named Beaut & The Bull. It's basically like a fantasy football league, but for investments.
An interesting and unexpected change, but it's great to see them thriving. It also looks like all their swimsuits sold out, so you may have missed your chance there. See their announcement below.
ORIGINAL STORY: We’ve seen everyday Iowans on all types of television shows over the years. Wheel of Fortune, Survivor, and American Idol (just to name a few). Well now we’ve got some Iowans making an appearance on the popular show Shark Tank.
Elyce and Nathan Billany from Northeast Iowa are the owners of Byoot Company, a swimwear company. They appeared on the show on Friday, February 19 and presented their special swimsuits. What's unique about their suits is that they unbutton at the hip so that way it’s easier to go to the bathroom. Genius!
It was so genius that this Le Clair, Iowa business reeled in a shark! Kendra Scott was the shark that took the bait and gave the Billany’s a deal they couldn’t refuse.
It’s so cool to see fellow Iowans on our television screens and doing some amazing things. Does this swimsuit line sound like it could be the perfect fit for you? If so, check out more from their collection below.
Now that the Billany’s have Kendra Scott as their advisor and partner, the sky is the limit. We can’t wait to see what they do together. Congratulations to the Billany’s!
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