Hy-Vee Paves the Way to Help Fight Food Insecurity in Eastern Iowa
Hy-Vee has announced its plan to help fight food insecurity by launching a new fundraiser aimed at supporting local food banks across its eight-state region including eastern Iowa.
All the money raised will stay local and provide immediate assistance to families in need and support the increased demand for food. This comes after the recent reductions in Supplemental Nutrition Assistance Program (SNAP) benefits.
Hy-Vee’s “Food Bank Fridays” is part of its One Step initiative where customers can make a $1 or $5 donation at their local Hy-Vee or Dollar Fresh Market store to help feed local families in need. The company says the funds raised will stay local and provide ongoing support to the area’s food bank.
Every Friday, Hy-Vee will feature a food bank on its social media channels showing how customer donations are making a difference in their communities by helping ensure food banks are well stocked.
“This fundraiser is just one example of Hy-Vee’s ongoing initiative to eliminate food insecurity in the communities we serve,” said Randy Edeker, Hy-Vee chairman and CEO. “We hope our customers, community partners, and suppliers will join us in this effort which will have a major impact on the lives of many.”
Hy-Vee has even more fundraisers and special events planned for 2022 to outline its ongoing commitment to creating hunger-free communities. Learn more about Hy-Vee's plans to fight hunger at the company's website.
Northeast Iowa Food Bank, 1605 Lafayette St. Waterloo, IA has partnered with the retailer. You can see the list of Iowa food bank partners here.
Earlier this month, we told you about how Hy-Vee partnered with Hormel and local first responders to distribute nearly 7,500 hams to families in need in 10 states ahead of the Easter holiday.
Donation stories are also available on HyVee.com, along with a list of benefiting food banks and the agencies they support.