Gatorade has brought back two things in its latest ad that they know work. Colored sweat and Michael Jordan. And they've thrown in Caitlin Clark for good measure.

Gatorade revived its classic "Is it In You" campaign this week with a new commercial that has colorful beads of sweat running down the faces of athletes like Caitlin Clark, Josh Allen, Jason Tatum, A'Ja Wilson, and more. Adage reports that the iconic colorful sweat first appeared in a commercial for Gatorade in 1998. Michael Jordan, who starred in those original commercials, narrates the new ad.

Jordan talks about how the game has changed, but "what you have inside" hasn't. The black-and-white images of athletes contrast with the colorful beads of sweat. Orange for Caitlin Clark, blue for Josh Allen, and so on. Adage reports that the commercial is part of the biggest brand campaign in the history of Gatorade.

Adage reports that Gatorade has been teasing the new campaign with billboards in large cities and in an ad that featured Caitlin Clark that aired around her WNBA debut. The commercial highlighted the 'i-t' in Caitlin.

The new commercial debuted during game 5 of the Western Conference Finals in the NBA.

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