One company that certainly hasn't sat still during the COVID-19 pandemic is Hy-Vee, and the grocery store chain is at it again. Today, they announced a new Hy-Vee Plus premium membership that has a lot to offer.

According to a media release Tuesday morning, the new membership plan will give customers exclusive benefits to things like monthly coupons and offers. Members will also get free grocery delivery of Hy-Vee Aisles Online. That's a $9.95 savings on each delivery. Hy-Vee Aisles Online two-hour express pickup is also free, a $9.95 savings on each order. A personal concierge service is also part of the new membership plan. Anyone with a Hy-Vee Aisles Online membership is automatically being upgraded to the new service which is the same cost, $99 per year.

Here is additional information on some of the benefits of the Hy-Vee Plus premium membership:

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  • More Fuel Savings: Each time a member shops with their Hy-Vee Fuel Saver + Perks card, they can earn an additional 3-cent Fuel Saver reward on every in-store or Hy-Vee Aisles Online purchase. That is above and beyond current Fuel Saver rewards.
  • Red Line Access/Concierge Service: Members of Hy-Vee Plus will have member-only access to “Red Line”, a special phone number answered by Hy-Vee experts and personal shoppers.
  • Exclusive Monthly Deals & Offers: Each month, members will receive special deals. In December, members will receive a discount of 20 percent on in-store floral purchases, Joe Fresh apparel, and DSW footwear, and more. Each month, members will also receive a free item. In December, that's a free seasonal flower bouquet.

Hy-Vee CEO, president, and chairman Randy Edeker says,

After listening to the evolving needs of our customers, we designed our Hy-Vee Plus premium membership. This membership is unlike any other program in the industry and blends our greatest services – both in-store and online – into an affordable experience that brings incredible value to our customers. Our membership offers additional savings on top of our already popular Fuel Saver + Perks program.

You can sign up to be a Hy-Vee Plus premium member at any Hy-Vee store or HERE. You must have an active, free, Hy-Vee account. You can sign up for one of those HERE.

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