White Claw Has Released Three New Flavors
Just in time for the spring and summer seasons, White Claw has just added three new flavors to its lineup!
According to CNN, White Claw Hard Seltzer is giving customers some new flavor options. Those options include lemon, watermelon, and tangerine. The new flavors will be sold individually and in a 12-can variety pack. The article says that variety packs are important because they account for 63% of total hard seltzer sales. People want to try ALL the flavors!
So, how did White Claw come up with the new flavors? They apparently looked at around 70,000 requests from social media. The three chosen flavors are also the most popular flavors for non-alcoholic seltzers. They now have eight different varieties in the lineup, including black cherry, ruby grapefruit, lime, raspberry, and mango.
With so many hard seltzer options out there now, it makes sense to offer customers something new. White Claw is still the seltzer leader, but Truly is another popular option. My personal favorite is Press. The blackberry hibiscus one is DELICIOUS!
The new flavors of White Claw are officially out on the market, so if you've already tried them, be sure to give us a review! You can leave your thoughts in the comments below!