Halloween might look different this year, but there's one thing we're NOT willing to sacrifice because of the pandemic: Eating our body weight in fun-size candy.

According to a market research company called Numerator, their Halloween Candy Tracker says that candy sales were up 26% in September this year compared to September last year. And that's even with 19% less advertising by the candy companies.

But make no mistake: People are NOT buying all that candy to give it to kids.

Only about half of people this year say they plan to hand out candy to trick-or-treaters. Last year it was around two-thirds.

  • Nearly 3 in 4 consumers (73%) expect their Halloween celebrations to be somewhat or significantly different this year, with 52% expecting to buy less candy this Halloween than they did last.
  • Only 25% of respondents indicated someone in their household planned to participate in Trick-or-Treating activities this year, with an additional 32% responding they were unsure. 43% said they would not be participating.
  • The number of households planning to purchase Halloween candy & snacks for trick-or-treaters is down significantly this year (48%) versus last (64%). At the same time, those intending to purchase for household consumption are up from 56% in 2019 to 62% in 2020.

Sounds delicious to me.

Read more at PR Newswire.

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