Busch Wants to Hire Your Dog As a Salaried Taste Tester
In 2020, Busch released their first-ever product not for the people, but for the people's dogs, which they called Busch Dog Brew. It's alcohol-free, and it's a bone broth that gives dogs the opportunity to crack open a cold one with their owner and the boys.
The "beer" was so popular (or should I say... pupular), that the first batch sold out almost instantly.
As they plan to expand the brand, they're going to need taste testers, but it probably doesn't serve their clientele to have that weird guy from accounting taste the drink made for dogs.
Busch announced yesterday that they're looking to hire a full-time Chief Tasting Officer (CTO).
The role of Busch's CTO comes with some great benefits:
- $20,000 Salary
- Pet Healthcare Coverage
- Company Stock Options (AKA free Busch Dog Brew made with pork bone broth)
“The reaction to Busch Dog Brew’s release last year was so overwhelmingly positive that we knew we had a big challenge in Year 2 to keep the momentum going. So to expand the brand this year, we needed a true expert in the space on our team,” said Daniel Blake, Vice President of Value Brands at Anheuser-Busch. “We’re excited to give one qualified canine a real, paying job and to tap into their insider knowledge of our target consumer to expand Busch Dog Brew in 2021!”
Your dog will have a few responsibilities, but it's nothing they won't be able to handle:
- Taste testing
- Quality control
- Brand ambassador on Busch's social channels
"In order to fetch this position, some qualifications include a refined palate, an outstanding sense of smell, and while not required, proficiency in English would be remarkable," the company says.
To throw your dog's leash in the ring, you have to share a photo of your dog to your social media with the hashtag "#BuschCTOcontest."