Breaking into the world of social media is tough. The top players like Facebook, Instagram, and Twitter are mainstays. How is an up and comer supposed to gain traction? Well, that is exactly what is happening with Vero. Sure, the new social media site may peak and disappear in a matter of weeks, but the big guys better take notice. People are looking for something new.

Before we get to Vero, let's address why people would stray in the first place. I have Facebook, Instagram, Twitter, and Snapchat. I still use them all, but I've become a little frustrated with some of the programs. Developers of these programs have tinkered and toyed with so many updates that sometimes they do more harm than good. The new Snapchat update has been panned by users. Instagram's algorithms don't allow you to see recent posts. When things like this happen, people turn to something new. This past week they turned to Vero.

I just learned about Vero yesterday. The app was launched all the way back in 2015! It was billed as an alternative to Instagram. Now the program isn't perfect but it does have some features that the other sites better take notice of. The app allows you to group your contacts into 'followers', 'acquaintances', 'friends', and 'close friends'. I doubt I'll use all the categories but it beats Facebook where all of us are 'friends' no matter how well we do or don't know each other. Also, when you post something it shows up in chronological order! Remeber that Instagram started off that way too. How long will they keep it up?

Ryan Brainard
Ryan Brainard

Now, the bad news. Vero clearly was not ready for the downloads. They were barely registering on the best sellers chart and now they're #1 on iTunes. Their servers are being destroyed and most of the time, I can't even connect to them. Also, the app says that it eventually will charge for its services. Right now there are no adds on Vero, and they're promising the first 1 million users are in for free. Will people eventually pay for this?

My gut tells me that Vero might not be long for this world. But why not give it a try? Right now the app is free on Apple and Android devices.

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