The Most Popular Halloween Costume in Iowa is Different for 2024
If you had to run out and grab a costume for whomever you're buying for and you wanted to get the most popular costume. Getting the most popular would be safe. Rather than some off-the-wall choice unless that off-the-wall character fits the person you're buying for. In Iowa, there is a top choice in 2024, but it's not the same as 2023, for sure.
What State Bucked the Barbie Trend?
In 2024 trends are much different than in 2023. There was a dominant costume in 2023 that was the #1 costume, with few exceptions. It's easier to tell you that the most popular costume in Alabama in 2023 was Taylor Swift, and I think the rest of the country was Barbie. Seriously, Barbie was such a huge movie, the ripple effects when it came to toys, costumes, and other memorabilia were pretty staggering with the amount of sales. While some data is showing superheroes are still popular with kids and Barbie is still hanging in but not anywhere near as strong as 2023.
Who Else Chose Not to Dress Like Barbie?
The other state that bucked the Barbie trend was Nebraksa, they chose the ever popular, Princess as their top pick. Google Trends says that Beetlejuice characters are out in front of the searches this year, nationally, with Shrunken Head Bob at the top of the list. Coming in right behind Beetlejuice is Olympic Gold! She didn't get gold, I don't think she got any points at all but Raygun is a very popular costume this year. If you're not aware of the amazing Olympic performance of Raygun, then please take a moment to indulge and understand why a medal was stolen from this breakdancer. Costumes for Dead Pool and Wolverine are also doing quite well.
Google also says that if you're looking for the most popular costume in Iowa for 2024, so far that will be a witch and Spiderman.
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