Batman v Superman: Dawn of Justice held on to the number one spot at the box office this weekend, but it sure wasn’t pretty. Zack Snyder’s superhero showdown took a jaw-dropping tumble and if any other studio had decided to release a major film this weekend, it probably would have sunk to second place. This film is already proving to be a fascinating case study in marketing versus word of mouth: one earns you an opening weekend while the other gives you legs.
Pardon the pun, but Zootopia is a beast. Disney Animation’s new film held on to the number one spot at the box office for the third weekend in a row and made it look easy. Not even Allegiant, the third film in the Divergent series, could topple it. Could the film end up pulling Frozen numbers? Maybe. Possibly. We’ll have to see how strong it stands in the face of a couple of superheroes.
In news that shouldn’t come as a surprise to anyone with a child in their life, Zootopia held on to the number one spot at the box office this weekend and made it look effortless. And yet, 10 Cloverfield Lane’s second place opening is nothing to scoff at, especially for a modestly budged, small-scale thriller (although the “Cloverfield” in the title certainly helped).
That sound you hear is the folks over at Disney popping a couple dozen bottles of champagne — Zootopia didn’t just open at number one at the box office, it had the biggest opening of any film in the history of Walt Disney Animation Studios, beating out 2014’s Frozen. Unfortunately, the rest of the newcomers didn’t fare quite as well, with London Has Fallen and Whiskey Tango Foxtrot limping into second and fourth place, respectively.
Deadpool topped the box office for the third weekend in a row, which is an impressive feat for any movie…but it helps when all of your competition arrives with a thud. Gods of Egypt, Eddie the Eagle, and Triple 9 all flopped in their opening weekends, making the continued box office victory of Ryan Reynolds’ foul-mouthed superhero all the more staggering.
Deadpool ruled the box office for the second weekend in a row, following up its record-breaking opening with with a strong sophomore weekend that proved its initial success was no fluke. In fact, the three newcomers didn’t even stand a chance against this red-suited menace, as Risen, The Witch, and Race all found themselves punted further down the top 10.
20th Century Fox sat on Deadpool for six years before finally giving it a green light with a modest $58 million budget. After a lengthy and impressive marketing campaign that ensured everyone in the world knew the name Wade Wilson, box office tracking was looking strong with $55 million. And then the film actually opened, more than doubling that prediction, shattering a handful of records and blowing the doors off the comic book movie genre. This feels like a big deal. Oh, and Zoolander 2 also opened.
Kung Fu Panda 3 once again led the box office this weekend, but like its lower-than-expected opening weekend, it’s not as impressive as anyone was hoping or expecting. DreamWorks Animation’s sequel managed to fend off a trio of newcomers, but each of those films disappointed in their own ways, leading to a shrug-worthy top 10 that feels like Hollywood just accepting that everyone is going to be watching the Super Bowl instead of going to the movies.
The victory of of Kung Fu Panda 3 at the box office this weekend conjures one of the most common questions you have to ask yourself when keeping a constant eye on the charts: when is a hit not a hit? Sure, the third film in DreamWorks Animation’s series did open at number one and its numbers are very good, but they’re lower than you’d think. In any case, it still fared significantly better than the rest of the competition this week — all of the other new releases simply flopped.
It wasn’t that surprising last week when Ride Along 2 officially dethroned Star Wars: The Force Awakens as reigning champion of the box office. However, what is surprising is how fast and far it plummeted in its second weekend. As the comedy sequel’s legs instantly shattered, The Revenant was finally able to claim the top spot after several weeks of playing box office bridesmaid.
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