It's regarded all over the nation as the best new tradition in college football and now this new 'Iowa Wave' t-shirt is going to directly benefit the UI Stead Family Children's Hospital.
Every weekend, it seems the Kinnick Wave reaches a new level. Saturday, the Iowa Marching Band performance included their own wave and even the opposing players waved to the kids.
Many stories have been done on the new tradition inside Kinnick Stadium that means so much to so many. However, none have been more powerful and emotional than the one ESPN aired this morning.