Ice Bucket Challenge

So You’ve Taken the Ice Bucket Challenge — Now What?
So You’ve Taken the Ice Bucket Challenge — Now What?
There's no denying the massive impact that the ice bucket challenge has had for the ALS Association. Raising $31.5 million dollars for a single organization in 23 days is a game changer for ALS. But most of us are only able to part with a certain amount of money for charitable donations. So now, as you towel off from your freezing soak and post your video online you may be asking yourself, "W