After over 60 years, Kum & Go convenience stores will begin disappearing from the Midwest, including here in Iowa.

What will they be replaced by? The store brand that purchased the Kum & Go company in 2023. Utah-based Maverik, famous for its Adventure First Stop theme, has chosen to retire the Kum & Go brand, according to CSP Daily News. Kum & Go was launched back in 1963 by founders Bill Krause and his father-in-law Tony Gentle. While the decision is a matter of public record, CSP reports that several people with knowledge of Maverik's strategy said that after an assessment of the two chains, the Maverik brand resonated more than Kum & Go.

Facebook via Maverik Adventures First Stop
Facebook via Maverik Adventures First Stop

Last year, the two chains were neck and neck according to CSP's ranking of the top 202 convenience store rankings. Maverik was at number 21 and Kum & Go at number 22. Ankeny, Iowa-based Casey's sits at number 3 with Kwik Trip/Kwik Star at number 11. As part of the $2 billion dollar deal, CSP reports that Maverik agreed to keep Kum & Go's 5,000 employees.

CSP reports that the Kum & Go brand will be completely gone by 2025.

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