Growing in the late 80's and 90's, there was no other athlete like Michael Jordan. I watched every Bulls game that was on TV. I bought his shoes. I'm fairly certain at some point in time I stuck my tongue out while playing basketball. Jordan blended sports, advertising and pop culture into an unstoppable force. Gatorade capitalized on this with their "Be Like Mike" campaign. It's been 23 years since the commercials originally aired. Since Jordan wore the number 23, the company has released 3 new commercials that remind us all why we still want to "be like Mike".

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